Mall chain DLF Department stores has embraced virtual gear to interact consumers throughout India and introduced ‘Past The Logo’. The web sequence spotlights a spread of Indian type manufacturers akin to Shantnu & Nikhil and Fizzy Goblet amongst others.
The sequence is hosted via DLF Retail’s govt director Pushpa Bector will kick off with its first episode on March 10, DLF Department stores introduced in a press unencumber. The sequence is pre-recorded and streamed on DLF Department stores’ virtual platforms, totally on its YouTube channel.
“DLF Department stores caters to an target audience that has all the time supported our efforts and makes an attempt to discover, adapt to, and undertake more moderen ideas as we push the envelope for creativity,” stated Bector in a press unencumber. “Our customer-centric means is helping in being vanguards of innovation, enabling us to surpass up to now set benchmarks and supply distinctive choices to our consumers. With ‘DLF Department stores Past The Logo’, we’re thrilled to offer our consumers a sneak peek in the back of the curtains of what is going on on the planet of retail, and likewise, a contemporary take that enlightens you with amusing insights on retail! The theory is to supply a glimpse of what is going into development a beloved logo, at the side of a take at the amusing facet during this adventure.”
Type personalities concerned within the first season of the sequence come with Fizzy Goblet founder Laksheeta Govil, Nicobar co-founder Raul Rai, and Mulmul CEO Harsh Modi amongst others. The primary purpose of the sequence is to improve logo affinity and forge a reference to trade friends and consumers via virtual media, in step with DLF Department stores.
“Past The Logo, just like the title suggests is a smart initiative which inspires an open dialog concerning the adventure of creators and their logo, with none layers,” stated Shantanu and Nikhil Mehra. “It provides us the platform to candidly discuss our function, imaginative and prescient and intent without delay with the target audience, as though we’re in a dialog with them.”