Fragrance emblem Legend 1942 partnered with famous person mom daughter duo Shweta Bachchan and Navya Nanda. The duo got here in combination to release the logo’s new marketing campaign and fragrance vary.
For its new media marketing campaign, Legend 1942 targets to honour ladies who make stronger every different throughout all facets of lifestyles, the logo introduced in a press free up on March 8. Legend 1942’s fragrances are designed for each women and men and its new launches are designed to be gender impartial with ‘Flamboyance’, ‘Heritage’, and ‘In-DNA’, every of which are available a ‘Black’ and a ‘White’ variant.
“Am I extra? Am I much less? Am I his equivalent? Why will have to I be? I’m really not a bunch. I’m me. And I’m equivalent to myself. That is what issues,” wrote Bachchan on Instagram as a part of the marketing campaign. “I select to be sturdy and wonderful,” adopted up Nanda at the platform.
“Perfume, similar to clothes, generally is a approach of expression,” introduced Legend 1942 in a press free up. “It may well ignite moods, rejoice emotions, illuminate events, and keep in touch concepts with a whiff. Retaining in thoughts, this initiative by means of Legend 1942 is an impressive idea to uphold ladies’s achievements, recognise demanding situations, and center of attention larger consideration on ladies’s rights and gender equality.”
Legend 1942 is a top class fragrance emblem curated by means of Bollywood famous person Amitabh Bachchan and crafted by means of Anuradha Sansar, the logo’s co-founder and CEO. The emblem retails from its devoted e-commerce retailer and its tagline is, “Let’s take India to the arena”.