Undies store Zivame has introduced its biggest scale sale of the 12 months named the ‘Grand Undies Pageant’. The net sale match kicked off counseled by way of Bollywood famous person Kriti Sanon and contours over 50,000 kinds.
Zivame’s on-line sale match festures underwear, equipment, and comparable merchandise from over 100 manufacturers, the multi-brand store introduced in a press unlock on March 3. The logo describes the sale as, “India’s largest intimate put on sale” and Sanon’s endorsement of the sale is designed to attraction to millennial and Gen Z consumers throughout India.
“The Grand Undies Pageant is a powerful affair that celebrates intimate put on and offers customers a possibility to delight in all that their hearts need,” mentioned Zivame’s head of selling Khatija Lokhandwala in a press unlock. “Our marketing campaign for the development targets to show off the anticipation and pleasure of buying groceries on the largest intimate put on sale of the 12 months and we are hoping that customers will revel in buying groceries their hearts out because of the large vary of kinds, horny reductions, and amusing video games and contests.”
Zivame has additionally partnered with native celebrities throughout India to advertise the sale together with Krsyal D’Souza, Shanvi Srivastava, Malvika Menon, and Aanchal Mujhal amongst others. In conjunction with a big scale tv marketing campaign, the logo has additionally joined forces with a variety of influencers for a social media marketing campaign.