Clothes resale platform Saritoria has partnered with famous person stylist Tanya Ghavri to carry an internet sale of clothes Ghavri has styled for Bollywood celebrities at pink carpet occasions. The sale has introduced solely on Saritoria’s buying groceries app.
Ghavri’s number of womenswear contains items she has prior to now styled for Bollywood celebrities together with Kareena Kapoor Khan, Malaika Arora, and Ananya Pandey amongst others. “Tanya will probably be some of the first stylists in India to be part of the preloved revolution at an international scale, permitting customers to buy unique items from her dresser, to advertise sustainability,” the trade introduced in a press unlock on April 12.
“I’m exhilarated to announce my choice to enroll in the preloved revolution and be a part of the round economic system via doing a dresser cleanse with Saritoria and giving one of the vital most-loved items a brand new house,’’ mentioned Ghavri in a press unlock. “I’m taking a look ahead to becoming a member of fingers with Saritoria to promote preloved clothier items and provides them a brand new rent of lifestyles in a prepared purchaser’s dresser. Particularly in an international that, because of humankind’s polluting excesses, is coming aside on the seams. I’m willing to normalise the perception of second-hand buying groceries in India – you’ll be able to purchase fashionable, one-of-a-kind items at a fragment in their unique value whilst additionally saving the planet.”
Marketers and style designers Pernia Qureshi and Shehlina Soomro introduced Saritoria in 2020 with the purpose of providing customers luxurious South Asian style for inexpensive costs whilst selling circularity within the style trade. The platform allows customers to promote their pre-loved top class style and store quite a lot of clothier manufacturers, with merchandise which have been verified as authentic via the trade’ in-house staff.