Fragrance logo Legend 1942 partnered with famous person mom daughter duo Shweta Bachchan and Navya Nanda. The duo got here in combination to release the logo’s new marketing campaign and fragrance vary.
For its new media marketing campaign, Legend 1942 goals to honour ladies who toughen each and every different throughout all sides of existence, the logo introduced in a press free up on March 8. Legend 1942’s fragrances are designed for each women and men and its new launches are designed to be gender impartial with ‘Flamboyance’, ‘Heritage’, and ‘In-DNA’, each and every of which are available in a ‘Black’ and a ‘White’ variant.
“Am I extra? Am I much less? Am I his equivalent? Why will have to I be? I’m really not a bunch. I’m me. And I’m equivalent to myself. That is what issues,” wrote Bachchan on Instagram as a part of the marketing campaign. “I select to be sturdy and lovely,” adopted up Nanda at the platform.
“Perfume, similar to clothes, is usually a way of expression,” introduced Legend 1942 in a press free up. “It will possibly ignite moods, have fun emotions, illuminate events, and keep in touch concepts with a whiff. Retaining in thoughts, this initiative through Legend 1942 is a formidable thought to uphold ladies’s achievements, recognise demanding situations, and center of attention larger consideration on ladies’s rights and gender equality.”
Legend 1942 is a top rate fragrance logo curated through Bollywood famous person Amitabh Bachchan and crafted through Anuradha Sansar, the logo’s co-founder and CEO. The emblem retails from its devoted e-commerce retailer and its tagline is, “Let’s take India to the arena”.