Sports wear logo Fila has introduced its new world marketing campaign that includes American superstar Hailey Bieber in India. Shot by means of Renell Medrano, the marketing campaign showcases Bieber’s take at the logo’s signature items.
“My taste is ever-evolving and Fila’s designs are undying and the very best supplement to my on a regular basis cloth wardrobe,” stated Bieber in a press free up on March 22. “I’m thankful for the chance to paintings carefully with the logo to drag those iconic items and provide them in some way that seems like a real mirrored image of my non-public taste.”
Bieber styled the marketing campaign herself in conjunction with stylist Dani Michelle. Impressed by means of the spirit of the 90’s and Fila’s intensive logo archive, the marketing campaign options clothes, equipment, and shoes that are to be had to buy on Fila’s India e-commerce retailer.
“Hailey has an enviable and steadily imitated side road taste, and she or he has briefly emerged as a manner icon for this era,” stated Fila’s world chairman Gene Yoon. “As a logo, we’ve got at all times celebrated individuality and a willingness to take possibilities in design. Hailey is courageous together with her style alternatives, with a versatility, authenticity and originality within the expression of her taste. Fila has organically transform a part of Hailey’s closet and it was once a herbal have compatibility to paintings in combination in this new marketing campaign.”