Sustainable luxurious purse emblem Behno has partnered with Bollywood superstar Katrina Kaif. The logo’s new marketing campaign beginning Kaif indicates its larger center of attention at the Indian marketplace and celebrates its production gadgets in India.
Katrina Kaif is not just Behno’s new marketing campaign famous person, she may be an investor within the label. “When Shivam first reached out to me, I in reality knew little or no about Behno after which after I met him in particular person, he walked me thru his imaginative and prescient and the way he approaches design, and we immediately clicked,” Kaif informed Fashion India concerning the collaboration. “He discussed that his means has at all times been incremental in how he strives to paintings in a different way within the style trade to switch the way it operates and slowly in finding like-minded producers and companions that wish to be extra holistic and moral, making my choice no longer simply to be the face of the logo but additionally inspire it via making an investment in it.”
The logo is transitioning to production a good higher quantity of its bag parts in India. Via launching the marketing campaign with Kaif, additionally it is saying its center of attention on retailing within the nation as smartly.
“The Indian buyer is so discerning about the place they’ll lift such a lot energy in the place they come to a decision to spend their buck,” Behno’s founder Shivam Punjya informed Fashion India. “The buyer is so discerning and they would like one thing that is extraordinary, however additionally they know the worth of items. You notice this intrinsically. Like, my mom involves India, she has a tailor who is is making her issues. So she is aware of what is going right into a garment and he or she’s keen to pay for it. However I feel what occurs is the promoting that took place with rapid advertising and marketing, to be able to discuss, it is roughly like taking that part out the place you do not take into consideration what in reality is going into making one thing. I feel the Indian buyer goes to be crucial buyer, and I am in reality actually eager about that.”
Shivam Punjya introduced Behno in 2013, impressed via the Rana Plaza crisis in Bangladesh to advertise sustainability within the style trade. The logo specialises in vintage taste leather-based tote luggage and purses.