Samsonite partners with Bollywood celebrities for new India campaign

Samsonite companions with Bollywood celebrities for brand new India marketing campaign

Samsonite has partnered with Bollywood celebrities Amitabh Bachchan, Yuvraj Singh, and Mithali Raj to release new India marketing campaign ‘Examined like Samsonite’. The baggage and equipment logo goals to attract parallels between the rigorous exams its baggage is going thru and its marketing campaign stars’ stories. 

Baggage via Samsonite – Samsonite- Fb

“The emblem’s and the folks’s reality needed to be captured and who higher than Amitabh Bachchan, Yuvraj Singh and Mithali Raj to assist us deliver this concept to lifestyles superbly in the course of the exams that they’ve been thru which can be widely recognized to everybody,” stated Samsonite India’s govt director for advertising and marketing  Anushree Tainwala, Indian Store Bureau reported. 
 
Samsonite the logo has a historical past of 112 years and is likely one of the biggest baggage manufacturers on the planet. Thru its new promoting marketing campaign, the logo goals to harness the recognition of its famous person stars and spotlight its rigorous manufacturing and product trying out procedure. 

“The marketing campaign cements Samsonite’s place as without equal benchmark in terms of high quality trying out via drawing parallels with the demanding situations that all people, regardless of how privileged, is going thru in our adventure,” stated Lowe Lintas’ CCO Prateek Bhardwaj.
 
“Samsonite baggage are made with utmost care, to verify they appear the section,” stated Samsonite India’s CEO Jai Krishnan, India Retailing Bureau reported. “They’re aesthetically engineered which makes them extraordinarily sturdy and gives differentiated capability. Each and every Samsonite is going thru a number of rigorous tension exams and that’s what really units us aside. The marketing campaign brings alive this side of the logo in a gorgeous method.”

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